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Cost-Justifying Usability – Second Edition
by Randolph G. Bias and Deborah J. Mayhew, Eds. , Second Edition, Morgan Kaufmann Publishers, 2005, ISBN # 0- 12-095811-2.

Order this book from Amazon.com now by clicking on the link to the left.

Cost-Justifying Usability: an Update for the Internet age is the second edition of the book Cost-Justifying Usability by the same authors, which came out in 1994 (see below.) Like its predecessor, it offers specific, step-by-step techniques for quantifying costs and benefits and for making a convincing and successful business case for investment in usability engineering. Of its 22 chapters, 18 are brand new relative to the first edition, and 4 are significant updates of first edition chapters.

In today's competitive business environment, there is increasing pressure to cut costs and justify expenditures. And, as usability engineering is not yet a universally accepted and integrated aspect of software development, Cost-Justifying Usability will help any would-be usability champions win the funding necessary to introduce and promote usability engineering techniques.

This thorough and well integrated collection of chapters by experienced and prominent usability experts includes: an overall framework for cost-justifying usability engineering programs; unique perspectives from usability professionals working in various organizational contexts; real case studies of successful cost-justification efforts, and a look at some special issues regarding cost-justification of usability. Cost-Justifying Usability provides practical and effective insight for human factors professionals, interface designers, software development managers, and human factors educators.

SPECIAL FEATURES:

  • Includes contributions by a host of experts involved in this work , including Aaron Marcus, Janice Rohm, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others.
  • Includes actionable ideas for every phase of the software development process.
  • Includes case studies from inside a variety of companies.
  • Includes ideas from “the other side of the table,” software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined.
TABLE OF CONTENTS:

Includes chapters in the following sections:

  1. Justifying Cost-Justifying Usability, Bias and Karat
  2. User Interface Design's Return on Investment: Examples and Statistics, Marcus
  3. A Basic Framework, Mayhew and Tremaine
  4. A Business Case Approach to Usability Cost Justification for the Web, Karat
  5. Marketing Usability, Henneman
  6. Valuing Usability for Startups, Crow
  7. Cost-Justifying Usability in Vendor Companies, Rohn
  8. Categories of Return on Investment and Their Practical Implications, Wilson and Rosenbaum
  9. Usability Science: Tactical and Strategic Cost Justifications in Large Corporate Applications, Mauro
  10. The Return on Investment in Usability of Web Applications, Karat and Lund
  11. Making the Business Case for International User Centered Design, Siegel and Dray
  12. Cost-Justification of Usability Engineering for International Web Sites, Mayhew
  13. Return on Goodwill: Return on Investment for Accessibility, Brinck
  14. Ethnography for Software Development, Kirah, Fuson, Grudin and Feldman
  15. Out of the Box: Approaches to Good Initial Interface Designs, Gillan and Sapp
  16. Keystroke Level Modeling as a Cost Justification Tool, Mayhew
  17. The Rapid Iterative Test and Evaluation Method: Better Products in Less Time, Medlock, Wixon, McGee and Welsh
  18. Summative Usability Testing: Measurement and Sample Size, Kirakowski
  19. Cost-Justifying Online Surveys, Weiss
  20. Cost-Benefit Framework and Case Studies, Bevan
  21. At Sprint, Understanding the Language of Business Gives Usability a Positive Net Present Value, Heppner, Kates, Lynch and Moritz
  22. Cost-Justifying Usability: The View from the Other Side of The Table, Bias

Cost-Justifying Usability – First Edition

by Randolph G. Bias and Deborah J. Mayhew, Eds., First Edition, Academic Press, 1994, ISBN # 0- 12-095810-4.

Order this book from Amazon.com now by clicking on the link to the left.

SPECIAL FEATURES:

  • A framework for cost-justification that defines a set of metrics which can be applied in any context.
  • In Part II, an examination of the unique factors and issues in cost-justifying usability efforts for three very different types of organizations: vendor companies, internal development organizations and contractor companies.
  • In Part III, four actual case studies of successful cost- justification efforts that illustrate the earlier-established business case model.
  • Coverage of special topics including "discount" usability engineering techniques, success factors for introducing usability engineering into development organizations, specialized tools for usability cost-justification, and a look toward the future of usability engineering.
TABLE OF CONTENTS:

Includes chapters in the following sections:

  1. A Framework
  2. Approaches to Cost Justifying Usability
  3. Case Studies
  4. Special Issues